How is the development of artificial intelligence changing the approach to cybersecurity in the telecommunications industry, and how is Telemach BH using AI to improve the security of its systems and users?
When it comes to the application of artificial intelligence in the telecommunications industry, we do not have to look far to find concrete examples. At Telemach, AI already plays an important role, both behind the scenes of our systems and through the services we use to enhance the customer experience.
Behind the scenes, we rely extensively on automated monitoring and telemetry systems that track network performance and detect anomalies before they can affect users. This approach enables us to identify potential issues more quickly and respond more effectively to security and operational challenges.
The development of AI technologies has enabled a shift from a reactive to a proactive approach to security. Rather than responding only after a problem has occurred, we can now identify irregularities and potential risks much earlier, further protecting our users and the integrity of our systems.
Telecommunications infrastructure is one of the key components of a digital society. What are the biggest cybersecurity risks facing telecommunications operators today, and how is Telemach BH preparing for increasingly sophisticated and automated cyber threats?
Telecommunications platforms are a critical resource for modern society. Without the connectivity and services they provide today, our lives would look fundamentally different. I am proud of how Telemach BH has transformed the way people in our country communicate, access information, enjoy entertainment, work, learn, and stay connected. And we have no intention of stopping there. However, innovation must go hand in hand with responsibility. Our connections must remain stable and reliable, and both our business and residential customers must be secure.
The telecommunications sector is subject to strict regulations, but innovation is advancing faster than regulation, with artificial intelligence accelerating this pace even further. What we need are regulatory frameworks that protect consumers and society without hindering innovation.
For an operator, success does not mean having access to the world's most intelligent artificial intelligence model. Success means having capable and controlled intelligence that can operate within our own infrastructure, close to our data, and address the challenges that matter most to us: diagnosing network faults, optimising network performance, supporting field engineers, strengthening cybersecurity, and improving customer service. As artificial intelligence evolves from generating content to taking autonomous actions, the nature of the risks is changing as well. The danger is no longer limited to a system failing to do what we ask of it; it also lies in the possibility that it may become exceptionally effective at achieving a goal that was poorly defined from the outset. This is why human oversight, clear boundaries, and accountability are essential.
For operators, this further reinforces the importance of maintaining control over the models, tools, and safeguards they deploy. Our ambition is to continue innovating while ensuring that the technology we introduce further strengthens the security, reliability, and trust our customers expect from us.
How important is investment in employee education and development for cybersecurity in the age of artificial intelligence? How is Telemach BH preparing its employees to recognise cyber risks, use AI tools responsibly, and develop the skills needed for the future?
I would say that investing in people remains the most important step, regardless of technological developments. Artificial intelligence can be an extremely powerful tool, but its successful application depends on the knowledge and skills of the employees who use it. That is why it is important to engage with our teams, understand their day-to-day challenges, and identify tools that can help them become more focused, efficient, and productive. Teams that interact with customers daily are particularly important, as they are often the first to recognise changes, emerging needs, and potential risks.
Before implementing new AI solutions, it is essential to establish a solid foundation through employee training, the development of digital skills, and greater cybersecurity awareness. Our goal is not simply for employees to use new technologies, but also to ensure they understand what these technologies can do, their limitations, and the responsibilities that come with their use.
As part of a wider international group, Telemach also has the opportunity to exchange knowledge and best practices with colleagues across markets throughout the European Union. This means our innovation is reflected not only in the products and services we offer, but also in the way we work, the practices we implement, and the expertise we bring to our local market, drawing on the experience of larger and more developed markets.
Ultimately, the combination of high-quality data, modern technologies, and skilled people provides the foundation for a secure digital future.
