Today we held our second Masterclass lecture as part of the first phase of the AmCham BiH Mentorship Program on the topic Contemporary Marketing Trends Today: Traditional Vs. Digital Marketing”.

Twenty young managers, representatives of companies members of the American Chamber of Commerce in BiH, with an enviable number of students, recognized the value of this educational-mentoring program, which aims to bring together the academic and corporate sectors to influence the advancement and development of young people, and their preparation for the business community in BiH.

Today’s lecture was organized in collaboration with the AmCham BiH member company LINKgroup Business Academy.

At the beginning of December, the last Masterclass lecture will be held this year on the topic of HR, which will be organized in cooperation with a member of Addiko Bank BiH.

In the first phase of the AmCham BiH Mentorship program, three Masterclass Lectures are designed to provide a wide range of knowledge and skills to young managers who will apply their expertise in a mentoring program in direct work with students in the second phase of the program, which will begin in 2020. The AmCham BiH Mentorship Program is implemented in collaboration with a proactive longtime member company Propulsion Fund.