The American Chamber of Commerce in BiH (AmCham BiH), in cooperation with the European Bank for Reconstruction and Development ("EBRD"), is organizing a series of online trainings for entrepreneurs and business women in 2021.

Below we present our third event, this time brought by AmCham BiH, on the topic: "Architecture for modern business and effective measurement in digital markering". The lecture will be led by Vedran Tičić, co-founder of FOR FIVE, dma.

At the end of the last decade, digital marketing showed its potential (but also its power) where, through insight into real-time information, it gave managers the opportunity to react quickly and adapt to current market needs. Based on data collected by various tools, important decisions began to be made, hitherto unimaginable: in which direction the company wants to move, develop, and how to respond to market trends and demands.

The goal of this gathering is an open conversation which will try to provide information on what is needed for a quality online architecture of a business.

Note: To achieve the best results, please prepare questions or challenges you face in business, from the domain of the topic covered in this gathering, so that the lecturer can take the opportunity and immediately give answers or real examples from the market.

The following topics will be covered during this 90 minutes training:

  • Website quality
  • Online platforms
  • Google tools
  • Facebook (and Instagram)
  • LinkedIn
  • Google Analytics
  • Pixel
  • other marketing tools for users' tracking and enhancement of online pressence and advertising 


  • Measuring results of online PR activiries

The training is specially designed for women from the business world and is free for all participants. Please express your interest as soon as possible as the number of participants is limited. The webinar will be organized through the Zoom platform.

Please register via this link:

After registration, please follow this link:

Join Zoom Meeting

Meeting ID: 944 1630 7214

Passcode: 623099