In one of your previous interviews, you’ve highlighted the importance of clear and predictable regulation for digital platforms. In your view, what are the biggest regulatory gaps currently holding back the growth of Bosnia and Herzegovina’s digital economy?
Bosnia and Herzegovina is experiencing a gradual but meaningful shift toward a more digital economy, and platforms are playing an increasing role in that transformation. As new business models emerge, the regulatory environment is also adapting, which is a natural process in markets undergoing digital development.
One of the key areas for progress is ensuring that regulatory frameworks provide clarity and long-term predictability for digital services. When rules are well defined and consistent, companies are better positioned to invest, innovate, and contribute to local economic growth.
More broadly, policies that encourage digital entrepreneurship and support the modernization of small and medium-sized businesses can significantly accelerate the country’s digital transition. Platforms like Glovo can help enable this process by connecting local businesses with new customers and by introducing digital tools that help them operate more efficiently. We believe that ongoing dialogue between institutions and companies will be essential to shape a regulatory environment that both protects stakeholders and encourages innovation.
As the newly appointed General Manager of Glovo in Bosnia and Herzegovina, what is your strategic vision for the market, and what will be your top priorities in the first 12–18 months?
Bosnia and Herzegovina represents a very dynamic market for Glovo, with strong momentum and clear potential for further growth. My objective is to consolidate the progress achieved so far while continuing to expand the platform’s value for customers, partners, and the broader local ecosystem.
In the coming months, we will focus on strengthening the overall experience offered through the app by broadening the selection available to customers and developing categories beyond restaurants, including groceries and retail. At the same time, we want to further support local merchants by providing digital tools and market access that can help them scale their businesses.
Another priority will be reinforcing our footprint in the country. This means both improving the depth and quality of service in the cities where we already operate and evaluating opportunities to reach additional urban areas where digital services are still emerging. Ultimately, our ambition is to ensure that Glovo continues to grow in a way that benefits consumers while also creating tangible opportunities for local businesses.
Glovo operates in a highly regulated space - how do you harmonize innovative delivery models with local law and expectations of institutions and community?
Operating in innovative sectors requires a constant balance between technological progress and regulatory alignment. At Glovo, we believe that sustainable innovation can only develop when it is built on transparency and collaboration with local stakeholders. For this reason, we prioritize open communication with public institutions, industry representatives, and the communities where we operate. By sharing insights on how digital platforms function and listening to local expectations, it becomes easier to identify solutions that work for everyone involved.
At the same time, flexibility is essential. Each market has its own economic and social context, so our approach is to combine global know-how with adaptations that reflect local realities. When innovation is accompanied by constructive dialogue and responsible operations, digital platforms can contribute positively to economic development, helping businesses reach new audiences and giving consumers more convenient access to everyday services.
